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Interview with Muhammad Ali

Muhammad Ali Sanaullah is an Architect and Partner at ORAD. He is working on different interior and architectural projects. Projects range from small-scale to large-scale. He has developed numerous hospitality projects in ORAD. He graduated in 2012. After graduating, he worked in several positions as a Faculty Member at SADA and a project architect at Design Studios in Islamabad and Rawalpindi. He likes exploring the material and functional aspects of the space.

Interview by Anzalna Wazir  |   Photos Credit: Architects

BEFORE STARTING, WE WOULD LIKE TO KNOW ABOUT YOUR ARCHITECTURAL JOURNEY AND A LITTLE BACKGROUND.

MUHAMMAD ALI (MA): As I reflect on my architectural journey, it’s evident that my passion for design stems from diverse influences, ranging from the immersive worlds of ’90s anime and comic books to the intricate craftsmanship of Dioramas. Growing up, the question “What lies beyond that building facade?” fueled my curiosity. This innate curiosity eventually led me to discover the captivating realm of Architecture during my formative years. Enrolling at CIIT, Islamabad, marked the beginning of my formal architectural education. Following graduation, I had the privilege of briefly imparting knowledge at the esteemed architecture department of SADA, NUST. However, it was a serendipitous turn of events on my last day at SADA-a call for an interior design project-that catalyzed the inception of my own firm.

WHAT DO YOU LIKE MOST ABOUT ARCHITECTURE?

MA: What I find most compelling about Architecture is its capacity to create spaces that resonate with individuals on a profound level. It’s the act of crafting environments in response to context and function, eliciting reactions and emotions from the masses, that drives my passion for this discipline.

WHAT ARE YOUR INSPIRATIONS IN DEVELOPING YOUR DESIGN PHILOSOPHY?

MA: My design philosophy is rooted in the serendipitous nature of the creative process. Drawing inspiration from a myriad of sources, each project unfolds as a unique journey of discovery. It’s the amalgamation of diverse influences, incubated within the depths of the design process, that shapes the distinctiveness of our portfolio.

WHICH ARCHITECT HAS BEEN MOST INFLUENTIAL ON YOUR WORK STYLE?

MA: Identifying a single architect who has profoundly shaped my work style proves challenging. Influences ranging from iconic figures like Corbusier to contemporary visionaries like Alejandro Aravena have each contributed to the evolution of my design approach. However, I find a particular resonance with the work of Architect Jorge Yulo in recent times.

WHAT WERE THE IDEAS GOING THROUGH YOUR MIND WHEN YOU STARTED WORKING ON ANY PROJECT?

MA: When embarking on a new project, my initial focus is on the experience-how the design will evoke reactions and emotions. However, this creative spark must be tempered by practical considerations such as contextual constraints and client requirements. Balancing creativity with feasibility is paramount in achieving successful design outcomes. 

WHAT IS ORAD’S WORKING STYLE AS YOU HAVE SO MANY PARTNERS WHO TOOK THE LEAD FOR CONCEPT DESIGNING ON NEW PROJECTS? 

MA: At ORAD, collaboration is at the heart of our working style. Each partner brings their unique expertise to the table, fostering innovation and cohesion in our design solutions. Through open dialogue and shared vision, we strive to push the boundaries of creativity while delivering practical, contextually responsive designs.

WHAT CONSIDERATIONS DO YOU GIVE IN DESIGNING HOUSES?

MA: Being an architect has taught me that there’s so much more to it than just the buildings themselves. Sure, the architecture is crucial, but it’s really just the starting point. Back when I was starting, I was fixated on forms and materials, consumed by the physical aspects of a structure. But as I’ve grown in this field, I’ve come to realize that it’s about creating spaces that empower people to be their best selves. It’s about crafting environments that serve as stages for life to unfold, considering how they interact with the surrounding landscape and elements.

Take something as simple as a window, for example. It’s not just about its shape or the glass it’s made of; it’s about what that window offers you – a glimpse into your world, a connection to the outdoors, or maybe just a beam of sunlight streaming in. In our latest residential project, House 2-Blox, we’ve blended modern design with traditional spaces. We’ve wrapped those classic elements in a sleek, modern façade while maintaining a cozy, traditional feel inside. It’s all about creating spaces that feel familiar yet fresh, where families can gather and connect.

At our firm, we don’t limit ourselves to a specific style. Instead, we’re driven by the pursuit of uniqueness – in the experiences we craft and the final products we deliver. We thrive on curiosity, constantly seeking out new opportunities for innovation and pushing the boundaries of what’s possible. And that commitment to being different, to standing out from the crowd, well, that’s what sets us apart. It’s what’s earned us a reputation for bold, distinctive design, and it’s a legacy we’re proud to continue.

WHAT TYPE OF PROJECTS DO YOU ENJOY MORE: ARCHITECTURE OR INTERIORS?

MA: I find both architecture and interior projects incredibly fulfilling. Each one offers its own unique canvas for creativity. With architecture, I can shape an entire environment, crafting spaces that evoke certain feelings and emotions. But there’s something about interior projects that really captivates me. It’s all about diving into the finer details, the little nuances that make a space truly special. Lately, I’ve been drawn more towards hospitality projects and residential design. There’s just something about delving deep into the intricacies of these spaces that really speaks to me.

DO YOU WELCOME CLIENT INVOLVEMENT IN DESIGNING OR KEEP THEM AWAY?

MA: Well, at ORAD welcome client involvement in the design process, as their input helps ensure that the final result meets their needs and expectations. Collaboration fosters a sense of ownership and allows for a more personalized and meaningful outcome.

ARE YOU A GOOD BOSS AND GIVE A FREE HAND FOR CREATIVITY TO YOUR TEAM MEMBERS?

MA: As I said, ORAD is an inclusive studio, but as an individual, I strive to foster a supportive and collaborative work environment where team members feel empowered to contribute their ideas and perspectives. I value creativity and encourage my team to explore innovative solutions while providing guidance and support as needed I am a partner at ORAD and one of the principal architects, but that doesn’t mean all of our projects come from my hand; I guide the various teams and make sure we are maintaining a certain level of quality and executing design that is consistent with our core values and design ethos. I enjoy the collaborative nature of design within the studio.

BEFORE STARTING YOUR FIRM, HAVE YOU WORKED ANYWHERE?

MA: Prior to founding ORAD, I was part of the Faculty at SADA and NUST, and worked with Azar Raza Architects, honing my skills and refining my design sensibilities. These experiences have shaped my approach to architecture and provided valuable insights into the complexities of the profession.

WHAT PROJECTS DO YOU HAVE CURRENTLY ON BOARD?

MA: We have several projects on board, ranging from residential homes to commercial developments. Each project presents its own set of challenges and opportunities, and we are excited to bring our vision to life in each one. Currently, I am developing multiple 3 Bed and 2-bed holiday homes on 32 acres of land at Patriata, along with Multiple Eateries in Islamabad, and Residential Projects.

WHAT ARE YOUR INTERESTS BEYOND DESIGN AND ARCHITECTURE?

MA: Beyond design and architecture, my interests extend to product design (especially furniture design) and digital illustrations. Recently, we founded a digital advertising agency by the name of Notion, which demands a different creative attention. These diverse experiences enrich my creative perspective and inspire me to push the boundaries of design innovation.

WHAT DO YOU THINK ABOUT THE CHALLENGES FACING OUR PROFESSION  TODAY?

MA: In our profession today, we’re confronted with a multitude of challenges that deeply impact how we practice architecture. Issues like sustainability, the rapid growth of urban areas, and the constant evolution of technology require us to adapt swiftly while staying true to our core values of enhancing people’s lives and being stewards of our environment. Alongside these challenges, we also contend with economic constraints, complexities in real estate development, and occasional ethical lapses within our field. It’s a dynamic landscape that calls for thoughtful reflection and proactive engagement to overcome these obstacles and continue delivering meaningful architecture.

WHAT ADVICE DO YOU HAVE FOR THE YOUNGER GENERATION?

MA: My advice for the younger generation is to embrace curiosity, never stop learning, and be open to new ideas and perspectives. Architecture is a dynamic and evolving field, and success often comes from a combination of passion, perseverance, and a willingness to push boundaries.   

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